H&M

Articles

• Starbucks and H&M to Exit Morocco Amid Profitability Concerns
  1 December 2023, by Said

  Due to lack of profitability, the Starbucks and H&M chains will be leaving Morocco in the coming days. This has been decided by the Moroccan subsidiary of the Kuwaiti Al Shaya Group.
  According to Maroc Hebdo, the departure of the two international chains should take place before December 15, or in just two weeks. It is unclear whether the boycott launched a few weeks ago following the Israeli attack on Gaza is the cause, but it is said to have severely impacted many brands in Morocco, (…)