Royal Air Maroc and British Airways Expand Flight Options with New Code-Share Agreement

This first code-share of British Airways in Africa will allow the customers of this company to have a multitude of choices of services between the London airport, Heathrow, and Marrakech. According to RAM, "this system will also provide access to its hub in Casablanca, which is currently not directly served by British Airways".

Casablanca will also serve as an ideal hub for connections to Royal Air Maroc’s African destinations, namely Abidjan in Côte d’Ivoire, Freetown in Sierra Leone, or Agadir in Morocco. As for Royal Air Maroc customers, they will have access to British Airways’ dense network in England and Great Britain.

Chris Fordyce, British Airways’ alliance manager, is convinced that this agreement "will not only provide customers with a greater choice of flights to Africa’s largest tourist destination, Morocco, but will also connect the London company’s global network to new destinations in Africa".

As for Hamid Addou, the CEO of RAM, he stated that "passengers, through this agreement, will be entitled to better connectivity to additional destinations across Great Britain, as well as a better customer journey, thanks to optimized connections and end-to-end check-in operations".

Among other benefits, RAM and British Airways customers will also be able to benefit from the services granted under the loyalty program, such as reward flights, upgrades, hotels, car rentals, flight cost reductions, and will also have access to the VIP lounges of the two companies when traveling in business class or when they hold appropriate loyalty cards.