RnBoi, the new musical sensation from Seine-et-Marne endorsed by Aya Nakamura

The contrast is striking as he leaves the studios of radio Générations. Wearing a black hooded sweatshirt and a gold chain, RnBoi displays the reserve of a young man who is still trying to measure the magnitude of the earthquake he has caused. While he cultivates a well-groomed look to make himself appear slightly older, the figures do not lie: with more than 5.7 million monthly listeners on Spotify, this Moroccan-born boy born in 2006 has become indispensable in just a few weeks. His flagship title, "Mon bébé", born from a simple improvisation, now resonates in stadiums and the celebrations of international footballers, propelled by the relentless virality of algorithms.

This lightning-fast rise contrasts with the reality of his daily life in Nemours (Seine-et-Marne), where he grew up surrounded by his parents and two sisters. Far from marketing strategies, it is in his bedroom, as a self-taught artist, that he forged his musical identity. Immersed in a family eclecticism ranging from the R&B of Aaliyah listened to by his father to the Arab music of his mother, he spent entire nights on his computer deciphering production software, reports Le Point. For a long time, he sang in secret, not even daring to confess his passion to his loved ones, until his excerpts posted under a pseudonym inspired by the anime Attack on Titan finally attracted the attention of professionals.

The decisive turning point occurred during his meeting with Aya Nakamura on the set of the DVM Show. Seduced by his precocious maturity and his lyrics that tell the sentimental doubts of his generation, the French star did not hesitate to make him the first signing of her label. More of a demanding producer than a big sister, she now oversees the career of the one who considers Aznavour as an absolute model. Despite this prestigious sponsorship and around fifty tracks already in stock, RnBoi refuses to rush things, aware that while social networks can create a star in a flash, only hard work will allow him to take it to the Stade de France.