Rising Star Oulaya Amamra Leads Lacoste’s Cinematic "Life is a Beautiful Sport" Campaign

The latest international campaign of the prestigious crocodile brand (Lacoste) further carries the young actress into a universe where romance dictates its law.

Embellished by the notes of Edith Piaf’s "L’Hymne à l’amour", the advertisement which completely surfs on the norms of the big screen cinema, combines a sense of creativity and glamorous sequences. Alongside Kevin Azaïs, Oulaya forms a perfect duo, a young couple whose mission is to save the world through love. For a well-executed shot, it is really one for the Lacoste brand with this spot called "Crocodile Inside".

Revealed to the public thanks to her role in "Divines", directed by her sister Houda Benyamina, Oulaya Amamra won the César for best female hope in 2017. At only 22 years old, the actress has been chaining roles since and still has everything to prove. Moreover, after "Le Monde est à toi" by Romain Gavras, Oulaya will be in the cast of André Téchiné’s film "L’Adieu à la nuit", alongside other big names in cinema: Catherine Deneuve and Mottet Klein.