Reebok Expands in Morocco with New Stores, Eyes Fitness Market Growth

Thus, two stores have just opened, one in Casablanca and more precisely on Boulevard Al Massira Al Kahdra and another in Tangier, in the north of the country.

For the brand, "This is not just the opening of two new Reebok stores. It is the launch of a whole new vision based on a new lifestyle related to the world of sport, which we invite everyone in Morocco to participate in. We are very excited to return to the Moroccan market with these first two openings that will inspire a new way of thinking about fitness and fashion."

Other store openings could follow, Reebok wanting to take advantage of the enthusiasm of Moroccans for gyms and the multiple openings throughout the country. It is therefore a support for the market and this strong demand from a public fond of a much more urban style in which the brand has plunged with more or less success in several other countries, particularly European ones.

Created in 1895 in the United Kingdom, Reebok has equipped the greatest athletes of the century, among whom we can mention the American basketball player Shaquille O’Neal or the French footballer Thierry Henry. It is now a cult brand and synonymous with quality and innovation.