Purchasing power: Morocco signs its best performance since 2008 with a jump of 5.1%

Wallets are being refilled. The latest national accounts statistics show a 5.1% increase in purchasing power in 2024. This figure contrasts sharply with the meager 1.8% increase recorded the previous year. Excluding the mechanical post-Covid rebound of 2021, this is the most robust performance observed since 2008, signaling the end of a long period in the wilderness for consumers.

This improvement is the result of a dual dynamic: economic growth of 3.8% combined with a marked deceleration in inflation. Government measures have served as a decisive social buffer. The revaluation of the minimum wage, the reform of income tax, direct aid and salary increases in the public sector have helped to stop the financial hemorrhage of households, avoiding a much darker scenario without these safety nets.

This surge comes after a black sequence. The years 2022 and 2023, weighed down by galloping inflation exceeding 6%, had acted as a violent shock to the standard of living, contracting family resources two years in a row. While 2024 marks a break with this deterioration, this macroeconomic rebound compensates for recent losses without completely erasing the scars left by the cost of living crisis.