Morocco Unveils Tourism Relaunch Plan with Domestic Travel Incentives

Tourism is one of the sectors most affected by the health crisis related to the coronavirus. The ONMT, which intends to work for the resumption of tourism activity, announces new measures under the citizen signature "ntla9awfbladna". The office wants to promote national preference. "The ONMT has set itself the objective of stimulating domestic tourism demand and inviting national citizens to travel in their country as soon as the state of health emergency is lifted," the office said, which commissioned a study during this confinement.

It emerges that the Moroccan citizen wants to travel in his country after deconfinement. But he first wants to be reassured about health measures and standards, and also be able to access promotional offers adapted in all regions of the kingdom, the report said. Hence the announcement of new measures.

The first point concerns the launch of a call for expressions of interest for the attention of the regional tourism councils (CRT) to jointly carry out communication campaigns. In other words, the office makes available to the 12 CRTs a cell composed of experts in marketing, communication and digital to support them in the development of their communication dedicated to "domestic tourism".

"The role of this cell will be to inform by sharing with all the CRTs at the level of each region and the tourism operators that compose it (hoteliers, travel agents, guides...) the various analysis tools, studies and lessons that the office has carried out during the crisis, and to design communication and regional promotion messages and promote the assets of the regions and their promotional tariff offers adapted to the Moroccan clientele," specifies the ONMT.