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Morocco Unveils $600 Million Tourism Plan to Attract 17.5 Million Visitors by 2026

– bySaid · 1 min read
Morocco Unveils $600 Million Tourism Plan to Attract 17.5 Million Visitors by 2026

The Head of the Moroccan Government chaired a signing ceremony for the deployment of a strategic roadmap for tourism 2023-2026. Its objective is to attract 17.5 million tourists, reach 120 billion in foreign exchange earnings, create 80,000 direct jobs and 120,000 indirect jobs, as well as reposition tourism as a key sector in the national economy. The budget allocated for this project is 6.1 billion dirhams.

To achieve these ambitious goals, the roadmap is based on a new logic of supply structured around the customer experience and organized around nine thematic sectors and five cross-cutting sectors. It also provides for an offensive plan on several points, including:

• Doubling of air capacity
• Strengthening of promotion and marketing
• Diversification of cultural and leisure entertainment products
• Upgrading of the existing hotel stock
• Creation of new hotel capacities
• Strengthening of human capital.

A new governance has been put in place through the creation of a National Interministerial Tourism Commission (CNIT) chaired by the Head of Government. To ensure the success of this roadmap, central and regional animation structures, institutional dialogue-boosting laboratories between the public and private sectors, as well as a multidisciplinary team have been set up. The roadmap should enable a quantitative and qualitative leap, ensuring an impeccable customer experience and positioning Morocco among the world’s top tourist destinations.

Category: Economy
Keywords:
Tourism Moroccan National Tourist Office Aziz Akhannouch

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