Morocco’s Tourism Rebounds: Hotels See Full Occupancy Over Holiday Season

The end-of-year holiday period was marked by a rush of foreign but also domestic tourists to all the hotels in Marrakech, Essaouira, Agadir, Dakhla and Tangier, where an occupancy rate of 70% to 100% was recorded. "As usual during school vacation periods, Marrakech has performed very well in terms of hotel occupancy during the last week of 2022 because it is one of the few cities in the Kingdom that can bring together both a national and foreign clientele at the same time," explained a source from the Regional Tourism Council of the Marrakech-Essaouira-Safi region to Medias24, specifying that it is the luxury hotels that have fared the best with an occupancy rate close to 100% between December 28 and January 1.

The same enthusiasm was generated by Essaouira, where the occupancy rate exceeds 80% for all types of classified accommodation establishments. "With 360 classified tourist accommodation establishments and a bed capacity of 9,795 beds, the city of Essaouira performed very well during the holiday period, attracting as many foreign tourists as Moroccans thanks to a promotional campaign that has taken this destination out of the seasonality that prevailed before the Covid crisis," said Redouane Khane, president of the Provincial Tourism Council (CPT).

Agadir is no exception. "Despite the fact that several hotels are still closed, the influx was there in Agadir intra-muros and also in the seaside resort of Taghazout, which brought together as many Moroccan vacationers as foreign tourists, especially Germans who made a big comeback," said Asmaa Oubou, former general manager of the Regional Tourism Council of the Agadir-Souss Massa region.