Morocco Tourism Boom: French Travelers Flock to Safe Destination

Far from the conflicts currently affecting the Arab world, Morocco is holding its own. Professionals in the sector are witnessing very strong visitor numbers, as seen in Marrakech where occupancy forecasts are approaching 90%. This positive momentum is confirmed in other historic cities like Fès, which is attracting European vacationers en masse despite a slight decline in Asian clientele. This safe-haven status is greatly benefiting the country, whose uninterrupted growth in bookings is moreover confirmed by data relayed by Le Figaro.

On Bladi.net : Overwhelming success of Marrakech for French tourists

Travel agencies in mainland France are observing genuine enthusiasm. While the global market is collapsing by nearly 30%, purchases of trips to Morocco are skyrocketing. To satisfy this appetite, airlines are deploying massive resources. Transavia has reallocated nearly a third of its capacity to Moroccan airports, applying only a minimal fare increase of around ten euros. This commercial offensive is accompanied by the opening of multiple air bases by Ryanair in Rabat, Royal Air Maroc in Tétouan, and Easyjet in Marrakech. The objective stated by authorities is clear: to capture ten million French travelers within five years.

While the Ochre City remains the engine of this industry, the national development strategy is now irrigating other provinces. At the start of this year, arrivals exploded by 27% in Tangier and by nearly 30% in the capital. For its part, Ouarzazate is signing a spectacular comeback with a 35% jump in overnight stays thanks to modernized infrastructure.

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Although the State had to compensate carriers until mid-April to cushion the fuel bill, confidence reigns among hoteliers. As Samuel Roure, president of Moroccan Guest Houses, sums it up, tourists are above all seeking "a trustworthy destination, nearby, affordable, exotic, with human values."