Overwhelming success of Marrakech for French tourists

The spring of 2026 promises to be dynamic for the tourism sector. According to the Orchestra barometer for Travel Companies, bookings for April holidays are up 3% in number of files. The average basket per stay now reaches 2,192 euros. While mainland France is declining, travelers are massively endorsing sunny destinations just a few hours’ flight away.

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In this ranking of the most popular destinations, Marrakech confirms its status as a safe bet. The ochre city tops the list of the most booked cities alongside other Mediterranean seaside cities like Malaga or Palma de Mallorca. This trend is generally benefiting the medium-haul segment, whose business volume is soaring by 9% compared to the previous year.

The regional instability linked to the Gulf War is weighing heavily on the choices of vacationers. According to Air Journal, agencies are now directing their clients towards areas perceived as more stable and distant from conflict zones. This need for security reinforces the appeal of the Mediterranean basin, considered a reassuring refuge in the face of the uncertainties currently affecting the Middle East.

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Families and couples account for the bulk of bookings, totaling more than 80% of the files. There is also a marked return of organized tours, with the number of bookings increasing by 16%. Travelers no longer hesitate to invest in organized itineraries, seeking a reassuring framework for their holidays while favoring all-inclusive packages.