Morocco Signs Tourism Deal with Club Med to Boost Global Appeal

This partnership was concluded between the Club Med Group, the Ministry of Tourism, the Moroccan National Tourist Office (ONMT) and the Moroccan Tourist Engineering Company (SMIT). During the signing ceremony of this agreement, the Minister of Tourism emphasized the potential available to Morocco. For her, the tourism investments benefiting the kingdom are a logical continuation.

Continuing her speech, she therefore bets that the partnership to be concluded will make it possible to realize the extent of this potential in the coming years. She also affirmed that the signing of the memorandum with Club Med consolidates the historical link between this group and Morocco. She recalled that the relationship with Club Med dates back to 1960, with the installation of the first vacation spot in the north of the country.

Club Med CEO Henri Giscard d’Estaing, for his part, spoke of the solid collaboration that exists between the kingdom and his group. He committed to supporting Morocco in its "remarkable" tourism development. The Club Med group thus shows its determination to relaunch quality family tourism in Marrakech through the reopening of the Club Med de la Palmeraie. It also undertakes to support the population of the ochre city and the tourism stakeholders who are suffering from the health crisis.

"The Club Med group will create a new quality family destination at the service of Morocco’s international development. Thus, the combination of Essaouira and Marrakech will allow us to welcome a very distant clientele, in particular the Chinese clientele," stressed the CEO of this French tourism group.