Morocco Prepares for 2030 World Cup: English Language Skills Key Challenge for Businesses

Moroccan companies must train their staff, especially in the field of marketing, to adopt the English language, given that Morocco will have to welcome a new consumer market from around the world in 2030, the majority of whom speak the language of William Shakespeare. "The work must start this year in the training centers and institutes, as long as there is enough time for Moroccan companies to adopt English in their communication with the kingdom’s guests in 2030," said Abdelkhaleq Touhami, academic and economic expert, to Hespress. According to him, all the areas involved in welcoming foreign visitors must now work on the English language. "The tourism sector is the first concerned by this issue," he specified.

The expert notes an awareness among young Moroccans: "Young Moroccans, who are expected to be the bearers of the Moroccan economy in the years to come, are starting to take an interest in English in their academic path, indicating an accelerated awareness of the importance of this language." For him, "this challenge is not really difficult, because English does not take much time to master." And he added: "Developing a strategy for rapid training before 2030, mainly targeting young people, will benefit companies during the World Cup and after."

According to a study conducted by the British Council in 2021, young Moroccans are increasingly turning to learning English. In reality, the attraction for English has forced Moroccan companies to adopt this language in their advertising communication, especially with the increase in the number of social media users, says Yassine Alia, an economic expert. There was a time when French companies still clung to the use of the French language. According to the expert’s explanations, the dependence of Moroccan companies on French is due to the fact that the Moroccan market has remained loyal to this language since colonization, but this has recently changed with the waves of digital marketing that only know English.

Like Tahaami, Alia thinks that "the World Cup will be a challenge for