Morocco Launches "Ntla9awFbladna" Campaign to Boost Domestic Tourism

The new system is part of the same dynamic as the first edition, that of making the brand known, through a plan focused mainly on national television, urban advertising as well as digital and the press, the office said.

This campaign aims to unveil new content that presents the depth of the country’s tourism offer by highlighting the regions, new places and activities to experience with friends or family, the press release specified.

For Adel El Fakir, CEO of ONMT, "our objective is to consolidate the domestic market as the primary provider of tourists for the destination Morocco." And he added that "Moroccans are today more than ever the beating heart of our tourism."

This multimedia communication campaign will last for more than a month in order to boost demand for the end-of-year holidays and in the first quarter of 2022. Its digital content will be supported by a dedicated animation plan, which will be deployed on the brand’s social platforms and amplified through influencer marketing operations, to thus give more volume to the campaign and get internet users to adhere to the brand.