Morocco Launches Culinary Campaign to Boost US Exports

This campaign is designed as a moment of sharing where the New York population will be invited to visit and blindly taste the fine bites specially designed by Moroccan Chef Yasmina Ksikes. On this occasion, the chosen theme is "Morocco, Kingdom of Taste" and will focus on five sectors, namely: fruits and vegetables, citrus fruits, the olive oil sector, local products and the fishing sector.

Furthermore, thanks to the agricultural policy initiated in Morocco for several years, the Moroccan exportable offer is rich in a variety of diversified products, unique in their flavor and competitiveness. Currently, Moroccan agricultural and fishery products have become a guarantee of reliability, credibility and authenticity, meeting consumption criteria.

Long seen as a country with an agricultural vocation, Morocco has become a major player in agri-food and fishery exports thanks to unique climatic conditions, the cost of living, its geographical position and its attractiveness for foreign investment. Given these assets, the Autonomous Establishment for Export Control and Coordination (EACCE) - Morocco Foodex, has organized this unprecedented information and promotion action for consumers in the American market.