Morocco’s Coffee Crisis: Tourist Cities Face Backlash Over Soaring Prices and Poor Service

Vacationers continue to express their discontent on social networks with the exorbitant prices charged by some cafes in Tangier, Al Hoceima, Nador and other coastal cities. In Tangier for example, a cup of coffee costs between 25 and 30 dirhams in some cafes, and nearly 90 dirhams in others, according to testimonies published on the web.

This price surge unfortunately does not rhyme with the quality of the service provided, which arouses the anger of customers, Moroccans and foreigners alike. In Al Hoceima, Nador and other coastal cities, the same situation is observed, namely an unjustified rise in prices and poor quality services. Anger is rising on social networks where Internet users have published consumption bills for water, coffee or soft drinks at abnormally high prices.

Voices are being raised to call on the competent authorities to strengthen price controls in cafes and restaurants in order to put an end to this anarchy that affects the purchasing power of Moroccan consumers and pushes them to turn to cheaper foreign destinations such as Spain or Turkey where prices are more affordable and the quality of services, it is said, much better.

In a question addressed to the government, the deputy Koloub Faitah asked what measures the Executive intends to take to limit these abusive business practices that ruin the holidays of domestic tourists and Moroccans living abroad.