Morocco’s New Car Sales Plummet 11% in 2023, All Segments Affected

This decline affects all segments, the AIVAM statistics indicate, specifying that new car sales reached 95,544 units at the end of July, down 11.03% compared to last year. More specifically, the association reported the sale of 85,771 passenger cars (PC), a decrease of 9.68%, while 9,773 light commercial vehicles (LCV) were registered, a decrease of 21.34% compared to the same period in 2021.

Dacia occupies 1st place, with a market share of 27.55%, or 23,634 sales at the end of July. It is followed by Renault, which has a 13.93% market share with 11,946 during the same period. In third place, the Hyundai brand is positioned with 8,575 units sold and 10% market share. As for the LCV segment, Renault dominates with 2,376 (24.31% market share), while DFSK sold 1,439 vehicles (14.72% market share) and Ford 1,224 units (12.52% market share).

For the month of July alone, AIVAM notes a 12.31% drop in overall sales compared to July 2021. In detail, the passenger car recorded a decline of -10.34% in July 2022 with 10,592 units sold compared to 11,814 units sold a year earlier. The light commercial vehicle also experienced a 27.40% drop with 1,121 units sold last July, compared to 1,544 units sold a year earlier.