Morocco Aims to Boost Olive Oil Exports to UK Market

The Ministry of Agriculture had signed a program contract for the development of agri-food industries (IAA) for the period 2017-2021 in order to provide support to Interprolive to enable it to better understand the functioning of olive oil markets, reports Aujourd’hui Le Maroc. As part of this project, a study is planned to be carried out for the operational development of Moroccan olive oil exports to certain markets with strong development potential and significant opportunities.

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Focused on the operational access of Moroccan olive oil to the UK market through the analysis of the determining aspects of market access, this study includes several components: regulatory, sanitary, commercial, normative, customs, logistics, and non-tariff practices, etc. It was entrusted to the Agricultural Development Agency (ADA). The agency is to study the English olive oil market and present its main characteristics, identify the main operators and players in the market, and characterize the profile of consumers of these oils in this partner country.

The purpose is to develop an action plan to align Morocco’s supply of olive oils with the characteristics of the English market and the profile of its consumers.