Moroccan Tomatoes: The Kingdom Crushes the Competition with 70% of the European Market!
Moroccan tomato exports to the European Union reached 187,866 tons by the end of 2025. Despite a 20.3% drop in volume, the Kingdom maintains a hegemonic market share of 70.6% outside the EU.
According to data from the Spanish Ministry of Agriculture (MAPA) based on Eurostat, this drop in volume is accompanied by a strong financial appreciation. The average unit value of shipments increased by 22.1% year-on-year. This increase even reaches 31.5% compared to the average of the last five years, partially offsetting the contraction of exported quantities between September and December 2025.
Morocco maintains its position as the undisputed leader among the EU’s external suppliers. With 70.6% of imports from third countries, the Kingdom far outpaces Turkey, its main competitor, which only captures 22.1% of the market. This predominance underscores the European continent’s winter dependence on the market gardening basins of southern Morocco.
This slowdown is explained by unfavorable weather conditions and technical obstacles. The report states that "the current campaign is somewhat delayed due to accumulated cold and lack of sunshine." Furthermore, producers have "faced significant seed supply problems," which has slowed the production of many horticultural farms.
Despite these constraints, overall flows remain massive. While non-EU European imports total 266,129 tons, intra-Community trade still dominates with 544,771 tons. The bulletin recalls that "Community trade accounts for 76.5% of the EU’s external tomato trade," confirming that Moroccan production strategically complements the internal supply of Member States.
