Moroccan Milk Prices Surge: Essential Dairy Product Sees Significant Hike

Moroccans will have to spend more to consume milk. After the increase in the prices of bottled water, it is now the turn of Jaouda UHT milk marketed by the Copag Group to experience an increase ranging from 90 cents to 1.60 DH per liter, since Wednesday, June 1.

In an internal note addressed to the commercial directors and managers of the agencies, the Commercial Directorate of Jaouda-Copag Laiterie expressly asked the commercial managers as well as the sales teams to do everything possible to ensure the success of this price increase operation.

Thus, it is indicated that the price of whole UHT milk 1 liter has gone from 8.40 dh to 9.30 dh (+ 90 cents), while the semi-skimmed UHT milk 1 L has gone from 8.90 to 10.50 (+ 1.60 DH), as well as the Linéa 0% UHT milk. As for the whole UHT milk 1/2 L, it has gone from 4.60 dh to 5.10 dh, while the semi-skimmed 1/2 liter now costs 5.50 dh. Jaouda’s 500 Ml growth milk, for its part, saw a 50 cent increase, going from 6 dh to 6.50 dh.

The price increase of certain products is explained by the fact that the global surge in oil and diesel prices is seriously impacting the transport sector, with repercussions on the cost of supply and distribution of goods.