Moroccan Biscuit Industry Booms: Top Brands Dominate 2.7 Billion Dirham Market

This progress has been confirmed by Sunergia, which conducted a study on the brand awareness of biscuits in Morocco, as part of a series devoted to the Top-Of-Mind of brands.

According to the data, the Moroccan biscuit market is dominated 62% by two companies, Mondelez (Ex Bimo - Kraft Food) and Excelo (Best Biscuit Maroc). The rest of the market is shared between the Henry’s, Alimani, Bipan, Reda Food brands, as well as various small local manufacturers and distributors of imported products.

Ranking the top 10 most well-known biscuits in Morocco, Sunergia ranks 7 Mondelez brands at the top of the table. "Tagger", "Bimo" and "Tonik" occupy the top three places.

Then come the Oreo brands, preferred by young people under 34 (13%), singles (12%) and urban dwellers (13%), the Henry’s brand popular with people aged 45-54 (21%) and finally the Top Cookies (7%) and Momo (5%) brands, very present thanks to their visibility on Facebook and Instagram.