RE/MAX Expands to Morocco, Eyeing Real Estate Boom Ahead of Major Sports Events

The American giant is establishing itself in Morocco with the aim of "elevating the real estate experience in Morocco". "We have observed exceptional growth potential in the Moroccan real estate market. The sector is booming, and we have chosen to establish the RE/MAX brand in Morocco to offer clients a world-class service and access to a global network of opportunities," say Khalil and Dabri to Médias24.

The establishment of RE/MAX in Morocco comes at a time when the kingdom is preparing to host the 2025 Africa Cup of Nations and the 2030 World Cup, two major sporting events that will stimulate investments and global interest in the Moroccan real estate market. "Morocco’s reputation as a leading tourist destination is already attracting many foreign investors," particularly for second homes and rental properties, explain the leaders of RE/MAX Morocco.

According to Rachida Khalil and Bilal Dabri, "this dynamic international demand is driving the market. With its global reach and proven expertise, RE/MAX is ideally positioned to support this growth and raise market standards." It should be noted that the brand was already present in Morocco through RE/MAX City, based in Tangier. This agency will now be integrated into the RE/MAX Morocco network, "thus benefiting from regional leadership and increased local resources."

The new leaders aim to expand their network throughout the kingdom, with the goal of selling more than 100 franchises and recruiting more than 1,000 real estate agents. This expansion will delight Moroccan consumers and professionals, assures Shawna Gilbert, Vice President of RE/MAX Global. "Thanks to the global RE/MAX network, buyers and sellers in Morocco will benefit from wider visibility and access to international investors," she said.