Marrakech Taxis: Dress Code, Clean Cars and Better Service

The provincial secretary of the National Labour Union in Morocco recalls that a driver acts as a true ambassador for the country. Wearing shorts or unsuitable clothing is strongly discouraged. Professionalism requires an impeccable appearance and a perfectly clean car, both inside and out—criteria now checked daily via the attendance-monitoring platform.

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Although an earlier initiative aimed at imposing a uniform failed for logistical reasons, the union refuses to give up. Beyond defending social rights, the organization stresses the importance of duties toward passengers and visitors. The new message addressed to the profession is unequivocal: “Clean taxi, elegant driver, and high-standard service.”