Marjane Market Unveils New Features and Rebranding Strategy to Boost Customer Satisfaction

Several years after the absorption of its subsidiary Acima (in 2008), Marjane Holding has replaced it with "Marjane Market" and adopted a new visual identity, with a different graphic charter, observes Médias24.

Indeed, this change is motivated by a survey conducted by the Sunergia group in 2018, according to which, out of 64% of Moroccans who frequent large and medium-sized stores, 36% go to Marjane, compared to 4% to Acima. In other words, this is a strategic reorientation aimed at associating the group’s image with all segments of large-scale distribution and thus preparing other strategic actions.

Speaking of actions, a new communication campaign from Marjane Holding is launched in the wake of this. It is based on three fundamentals, namely, a wide range of products (300 products), the best prices and good quality. Thus, in Marjane Market stores, prices defy all competition, and the supermarkets even undertake to refund the customer if he "finds the same products at lower prices elsewhere". In addition, the brand firmly promises to offer products of impeccable quality, by respecting the cold chain and carrying out regular strict controls.

For the fluidity of purchases made by customers, Marjane Market even plans to open new checkouts, while also setting up a priority checkout for pregnant women and people with reduced mobility, the same source points out.