Luxury Hotel Giant Marriott to Open Ritz-Carlton in Rabat, Morocco’s Capital, by 2020

In 2020, the Marriott group will further expand its influence. Described as "the future of luxury travel", Rabat, the city of light and capital of Morocco, will welcome a hotel from the American group next year, reports Hespress.

"In addition to established destinations, we know that today’s luxury traveler is looking to get off the beaten track and discover new and emerging places. That’s why in 2020 we’ll be expanding not only in destinations like Tokyo, Istanbul and Rome, but also in places that really signal the future of luxury travel, including Hobart, Reykjavik and Rabat," said Tina Edmundson, global brand officer and luxury portfolio leader at Marriott.

For the year 2020, the group has announced the opening of more than 30 new properties around the world. In Morocco, a Ritz-Carlton hotel will be located in Rabat Dar Essalam, for the delight of luxury hotel enthusiasts. The Marriott group also plans to install its brand in Japan, Mexico, Arizona and China, while at the same time, its hotel in South Beach, Florida, is in the final stages of a complete renovation, it is reported.

"We want to develop our luxury brand portfolio where luxury is growing," continues Tina Edmundson. According to her, it is a matter of responding to the growing trend of "transformative travel". To this end, she adds, the group will use its Ritz-Carlton, Ritz-Carlton Reserve, St Regis Hotels & Resorts, W Hotels, Luxury Collection, Edition, JW Marriott and Bvlgari brands to increase its presence in the luxury segment.