Luxury Car Sales Surge in Morocco Despite Overall Market Decline

3 November 2023 – bySaid · 1 min read

According to recent statistics from the Association of Vehicle Importers in Morocco (AIVAM), new car sales in Morocco declined by 2.83%, reaching 130,214 units during the first ten months of 2023. However, premium vehicle sales are not affected by the crisis.

Audi is the champion in this category, posting a 13% increase in sales to reach 3,599 vehicles sold, representing a 3.07% market share. BMW follows with 2,782 units sold (2.37% market share), while Mercedes-Benz completes the top three with 2,147 units, representing 1.83% of the market.

Porsche surprised with strong growth of 28.1%, and 351 vehicles sold. Jaguar was not as lucky, seeing its sales decline by nearly 14.66% to 99 units over the period.

For the month of October alone, AIVAM reports a 2.22% decline in overall premium sales to 12,805 units. The VP and VUL segments recorded declines of 0.08% and 16.49% respectively.

Category: Economy

Keywords:

Automobile Porsche