Leonardo launches fresh assault on Morocco’s military market

To rebuild ties with the Moroccan army, the European manufacturer is banking on offers combining equipment supply and industrial development. According to Africa Intelligence, these proposals focus primarily on air support and military aviation. In its catalog for the kingdom, the company specifically highlights its M-346 advanced training aircraft, as well as its AW139 and AW149 multirole helicopters.

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This commercial offensive relies heavily on the concept of joint industrial cooperation. An approach designed to align with the requirements of states that now condition their arms contracts on technology transfers and the development of local capabilities. The Italian group will nonetheless have to battle on this highly contested North African market, where the United States, France, Turkey, and Israel are already multiplying offers combining technical, industrial, and training program advantages.