KFC Expands in Morocco: 10 New Restaurants Planned in 30 Million Dirham Investment

At a total cost of 30 million dirhams, the new investment is part of the same dynamic of expansion, respecting "the strategy of rebranding KFC restaurants in Morocco with clean and contemporary architectural forms. The new KFC restaurants are intended to be unique and convivial with touches of modern furniture to offer customers a unique and ideal setting to share delicious chicken dishes," the company said.

"A strategy based on the enhancement and use of Moroccan products but also a perfect understanding of the market and the requirements of the local target, while adapting its messages and prices to consumers, has confirmed KFC’s leading position among fast food restaurants in terms of market share," the press release reads.