Japanese Industrial Giant Yokogawa Expands to Morocco, Boosting Global Presence

The world leader in industrial instrumentation and maintenance generates a turnover of $3.8 billion (nearly 35 billion dirhams) and employs 18,300 people through a hundred subsidiaries including 17 production sites around the world.

The products and solutions of this Group are a global reference in terms of digital control/command systems for equipment, SCADA data acquisition, field instruments, recorders and process analyzers. To this end, the Japanese group is counting on its new subsidiary, Yokogawa Africa Holding, to increase its customer base in Morocco. The Group also intends to tackle various economic sectors from which its thousands of customers worldwide come, such as energy, chemicals and petrochemicals, pharmaceutical manufacturing, agri-food, paper, glass, metallurgy, water and waste treatment and the environment.

In Morocco, the Group has changed its strategy. It no longer intends to operate traditionally, as in other African countries, where it relies on distributors and integrators, such as Metis Africa, which cover a dozen sub-Saharan countries (Congo, Cameroon, Côte d’Ivoire, Gabon, Senegal, etc.). The Japanese group prefers to attack the Moroccan market directly, given its size and potential, particularly in the wake of its proactive industrial strategy.

The Yokogawa Group, owner of more than 7,000 registered patents, has recently joined the "Global 100", the global index of the 100 most performing companies favoring sustainable development.