When fruits become a luxury: the premium apple reaches 40 DH per kilo in Casablanca

Popular markets and local shops are showing marked increases in essential products. Basic vegetables are under unprecedented pressure: potatoes are traded up to 12.90 dirhams per kilogram for frying varieties, while onions reach 11.90 dirhams.

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Round tomatoes are set at 5.90 dirhams, but the cherry version peaks at over 31 dirhams per kilogram. Other essential products such as carrots and zucchini cross the bars of 11 and 15 dirhams respectively, while red or yellow peppers approach 20 dirhams. Garlic, particularly expensive, reaches the equivalent of 99 dirhams per kilogram.

The fruit section is not spared by this inflationary trend. Bananas are displayed at nearly 24 dirhams and premium apples reach 40 dirhams per kilogram. Red and exotic fruits are reaching peaks, with blackberries at 91 dirhams and golden kiwi exceeding 100 dirhams per kilogram.

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This widespread surge, although variable depending on the point of sale, raises questions about the balance between supply and demand during periods of high consumption. It also raises questions about the profit margins practiced throughout the distribution chain, from the fields to the final consumer.