FRS Shipping Group Unveils New Brand Identity and Ship Designs

The new ships, particularly those operating in northern Europe, already display the group’s new image. As for those operating the shuttle between Spain and Morocco, they should undergo this change this year.

Ronny M. Moriana, CEO of FRS Iberia, indicates that the dolphin-shaped logo has been reworked to become "a more modern figure that moves towards the future, in an agile, solid and safe way". In doing so, the group intends to "draw attention to the proximity and services of our ships," says the manager, adding that the group is working to ensure that its customers enjoy the greatest comfort on board. "We want to be the best hosts," he announced.

The group is betting on passenger and vehicle traffic on high-demand routes in Germany, Sweden and Finland. Through the acquisition of two maritime companies and the new maritime line in northern Europe, it is consolidating its commercial strategy.