Dua Lipa Fronts YSL’s New Fragrance Campaign in Morocco’s Agafay Desert

Dua Lipa is the face of the advertising campaign for Libre Flowers & Flames, a floral fragrance for women by Yves Saint-Laurent, shot in Morocco, more precisely in the Agafay desert, last April. At its launch, the British-Albanian-Kosovar model and actress paid tribute to Morocco by commenting on a making-of video published on the official YSL Beauty Instagram account on September 2, in which the brand invites you to "take a journey to the heart of the Agafay desert, in Morocco," a place described as "the heart and soul of Mr. Yves Saint-Laurent".

"This place is so linked to Yves Saint-Laurent. He drew real inspiration from it, and I measure how much he found new energy in a place like this," comments the global ambassador for YSL. And she adds: "This infinite desert" is the perfect place to "express the essence of ’Libre’, to embrace the present moment and realize the desire to live life to the fullest."

Designed by master perfumers Anne Flipe and Carlos Benaïm, "Libre Flowers & Flames" is a sulfurous floral explosion, a warm, sensual and sunny interpretation of Libre. An infinite blooming of freedom.

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