Dacia Leads Morocco’s Growing Car Market as January Sales Rise 6.63%

Detailing by category, we note that passenger vehicle (VP) registrations reached 11,074 units, an increase of 5.54%. For light commercial vehicles (LCV), sales jumped 20.24%, reaching 1,010 units.

In the passenger vehicle segment, the Dacia brand has established itself with a market share of 34.22%, representing 3,790 cars sold in January. Renault comes in second with 1,522 vehicles sold (13.74% market share), followed by Hyundai with 1,051 units sold (9.49% market share).

As for light commercial vehicles, Renault leads with 273 units sold, or 27.03% market share. DFSK and Ford follow with 148 vehicles (14.65% market share) and 141 units sold (13.96% market share) respectively.

In the high-end segment, Audi sold 366 cars, obtaining a market share of 3.31%, ahead of BMW with 180 units (1.63% market share) and Mercedes-Benz with 249 units (2.25% market share).

Finally, Porsche sold 56 units in January 2024, recording a slight increase of 0.51% year-on-year, while Jaguar saw its sales increase by 0.1% with 11 cars sold.