Casablanca’s 15 Million Dirham Car Rental Deal Sparks Controversy and Raises Eyebrows

In Casablanca, the controversy surrounding a 15 million dirham car rental market contract with a long-term rental (LTR) company belonging to a major banking group based in the economic capital is causing a stir.
According to well-informed sources, the process of delivering the new vehicles is underway, after processing the necessary documents and files in a dedicated space located near the town hall headquarters, on Avenue Hassan II. Market No. 26/CC/2025 for the rental of vehicles on behalf of the Casablanca municipality covered the rental of 336 vehicles of different types, divided between city cars, glazed vans, large trucks with various specifications (mobile workshop, transport of remains, personnel transport), as well as luxury cars of type 1 (sedan 1 with 6-cylinder engine) and medium-sized cars of type 2 (sedan 2 with an engine not exceeding two liters), the same sources specified.
This new rental contract replaces an old contract launched by the municipality in March 2022, which covered 270 vehicles of different types, for a total annual value of 11 million dirhams. In detail, the Casablanca municipality has allocated, as part of the implementation of the new car market, a total of 250 vehicles for the personal use of heads of departments, heads of departments, as well as several elected officials at the municipal and district levels, in order to facilitate their movements on the ground and improve the performance of tasks related to project management. According to the specifications, the municipality is responsible for covering the rental costs of these vehicles for a total of 91,250 days of use, in accordance with the rates agreed with the company awarded the contract.
Similarly, 13 vans have been allocated to the administrative services, particularly the hygiene services, in addition to 28 large trucks with various specifications (van), 34 luxury type 1 cars, and one type 2 car. All these vehicles are carefully selected brands to meet the requirements of the specifications.
Launched before the summer and vacation period, the vehicle rental market has sparked a lively controversy within the Casablanca municipal council. It imposed several delivery conditions and obligations on the awarded company, including the delivery of the vehicles within a maximum of 60 days from the date of the "service order", in the central garage of the municipality. The company was obligated to provide the beneficiaries with new vehicles in accordance with the technical specifications, accompanied by all necessary documents and accessories, such as the warning triangle, fire extinguisher, spare tire, as well as the maintenance, repairs, tire changes if necessary, and the replacement of any immobilized vehicle within 2 hours in the city and 6 hours outside the city. Another obligation: the installation of a computer system within the municipality to monitor the fleet.
Only the supply of fuels and lubricants was the responsibility of the municipality and was not part of the costs covered by the service provider.
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