Casablanca Hosts Inaugural ’Smart Entreprise Morocco’ Fair to Boost Entrepreneurship

Scheduled to be held in Casablanca on November 19 and 20, the first edition of "Smart Entreprise Morocco" organized by Harvard Consulting and the Y&R agency, aims to be a credible platform, a bridge of exchange between project leaders, entrepreneurs, creators, students and business leaders, according to the MAP which specifies that this fair is part of "an approach to highlight the will of King Mohammed VI to work for a renewal of the economic and social development model for Morocco".

The program of this fair includes several conferences led by national and international speakers on topics related to entrepreneurship such as entrepreneurship financing, digital transformation, women’s entrepreneurship, incubators, accelerators and business clusters and entrepreneurship & innovation.

The aim is to raise awareness about the art of entrepreneurship. Visitors will have access to all the support tools available for entrepreneurs. More than 100 experts are mobilized to make available to participants the keys that can help them undertake. The topics discussed will also be addressed by specialists during this fair.