Belgium: From STIB Bus Driver to Renowned Chocolatier

It all started fourteen years ago with a simple invitation. While he was transporting thousands of passengers daily for STIB, a colleague invited him to join an evening training course. A revelation for this man who, last March, decided to leave his steering wheel behind to set up his own business, as reported by RTBF.

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It was on Rue du Lombard, near the Grand-Place, that he opened "Plaisirs chocolatés." Despite the omnipresence of industrial vendors, the craftsman chose this location with a back room to set up a visible manufacturing space. His goal is to showcase genuine local expertise. "For a chocolate country, we offer nothing but this kind of quality, we offer nothing to tourists and I found that sad," he explains.

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To stand out from this fierce competition, the entrepreneur is betting on a modern approach to confectionery. His homemade pralines prioritize aesthetics as much as taste, seeking to provoke a visual "Wow" effect before the "Yum" sensation in the mouth. A recipe that works: his creations, shared through videos on social media, are already attracting curious customers eager to discover the fruit of this bold career change.

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