American Fried Chicken Chain Expands to Morocco, Eyes European Growth

These recent agreements provide for the creation of more than 900 restaurants in the five new targeted countries. Roland Gonzalez, CEO, emphasizes that "Europe plays a key role in our expansion strategy," taking advantage of a dynamic market. The overall objective is to increase international presence by more than 50% in four years and reach $2 billion in sales by 2028.

The strategy is based on the identification of specific markets. "Thanks to our research, we have identified an underserved market segment, eager for affordable and high-quality chicken," explains Eric Hanson, vice president of international development. "We are proud to fill this gap..."

Founded in Texas in 1952, Church’s Texas Chicken currently operates more than 1,400 restaurants in 22 countries. This network is set to expand significantly with the ongoing projects, particularly in Morocco.