550 euros all-inclusive: The secrets of the Agadir "miracle" to attract French tourists (Sept à Huit)

Agadir, nicknamed the "Winter Sun", is now the second most popular Moroccan city for French travelers. In 2025, the country recorded an exceptional year with 19.8 million international visitors. This success is based on an ultra-competitive offer, now surpassing Marrakech in terms of budget for many vacationers.

All-inclusive packages are the driving force behind this record growth. At the Allegro hotel, a flagship example of the sector, vacationers can enjoy packages starting at 550 euros per person. This rate, including the flight and catering, appeals to a French clientele looking to control their expenses without sacrificing the quality of service, explains a report from Sept à Huit.

Moroccan gastronomy is a pillar of this attractiveness. Agadir, a true "larder of Morocco", provides hotels with fresh and local products. During the traditional Thursday buffet, specialties such as lamb tagine or royal pageot, a noble fish, are abundantly offered to guests to showcase the national terroir.

To ensure their profitability, hotel complexes rigorously optimize their costs. The average budget per meal is set at around 7.50 euros per customer. By limiting food waste through plate service for the most expensive products, the establishments manage to maintain high standards while preserving their margins.

The atmosphere is ensured by multilingual entertainment teams mobilized from dawn to midnight. These employees, often housed and fed on site, offer a variety of activities ranging from aqua gym to Arabic lessons. They describe a local culture based on generosity and family spirit, values that promote positive customer reviews.

With 340 days of sunshine per year, the southern seaside resort does not intend to stop there. Morocco aims to welcome 10 million French tourists by 2030, twice the current volume. This strategy of massive development confirms the dominant position of the kingdom in the global market of accessible seaside tourism.