Morocco: H&M’s secret plan to dethrone Zara and Shein
13 April 2026
To clear its stocks and compete with Zara or Shein, H&M is relocating part of its production to Morocco and Egypt. This geographical proximity aims to reduce delivery times (…)
Zara
TikToker Reveals Surprising Zara and Bershka Prices in Morocco, Sparking Viral Comparison
3 June 2025
A Spanish TikToker recently visited Tangier where she went to two Inditex stores: Zara and Bershka. The content creator is astonished by the prices in these shops.
Spanish TikToker Exposes Massive Zara Price Hikes in Morocco
11 June 2024
Aksal Group, the Moroccan leader in the fields of Retail, Luxury, shopping malls and department stores, led by the Moroccan billionaire Salwa Idrissi, wife of the Moroccan (…)
Moroccan Shoppers Pay Up to 70% More for Zara, Bershka Items Than European Customers
25 December 2023
The prices charged by major retailers in Morocco are still controversial. It is not uncommon to find clothes with prices 50 or 70% higher in large stores in Morocco compared to (…)
Zara Pulls Controversial Ad Campaign After Palestinian Backlash
12 December 2023
Faced with the controversy, Zara was forced to withdraw the images of its "The Jacket" campaign for having offended many Palestinians.
Zara Faces Backlash Over Collection Resembling Gaza Conflict Imagery
11 December 2023
The new collection from the Spanish brand Zara is causing outrage because it is inspired by the war between Israel and the Palestinian Hamas movement. Calls for a boycott are (…)
Inditex Donates €3 Million and Clothing to Morocco Earthquake Relief Efforts
14 September 2023
The Spanish textile giant Inditex, which has a cluster in the village of Oukaïmeden located in the province of Al Haouz, the epicenter of the earthquake that hit Morocco on the (…)
Zara’s Global Pricing Strategy: Same Dress, Double the Cost in Some Countries
18 May 2023
The Zara brand offers different prices for its products depending on the markets, with differences of up to 35 euros. For example, a Zara denim dress costs twice as much in (…)
Zara Unveils Spring-Summer SRPLS Collection: Elegant Designs Made in Morocco
5 May 2022
Zara has launched its new SRPLS collection for the spring-summer 2022 season. Produced in Morocco, this new limited edition collection focuses on elegance and refinement.
Zara Parent Company Accused of Exploiting Moroccan Garment Workers
11 June 2019
Amancio Ortega, founder of "Zara" and incidentally a multi-billionaire, is accused of exploiting Moroccan labor. His seamstresses are paid less than $178 per month, for 65 (…)