Volkswagen Recycles Advertising Banners into Schoolbags for Moroccan Students

Volkswagen’s approach is sure to delight environmental protection associations. According to La Vie Eco, which mentions Volkswagen’s approach, there are "more than 250,000 tarpaulins produced in Morocco every year, or 1,500 tons of PVC that, after use, are put in dumpsters and end up directly in incineration".

Volkswagen’s approach is intended to be innovative, but also salutary. Indeed, the German automaker intends to revive the advertising tarpaulins by implementing an environmental protection process based on the reuse, and therefore the recycling, of these tarpaulins, to allow them to be reborn.

The same source informs that "the recycled tarpaulins are transformed into schoolbags and pencil cases to be distributed to underprivileged children. The project was initiated in this sacred month of Ramadan with 500 schoolbags and pencil cases distributed".

At the next school year, this operation will take on a larger dimension with the distribution of 1,000 schoolbags and pencil cases to children from several rural schools. This is sure to delight parents as well.