Tax authorities: Morocco launches a witch hunt against "fraudulent" influencers

The central control services of the Directorate General of Taxes (DGI) have mobilized their regional teams to notify dozens of content creators of the obligation to regularize their situation. According to Hespress, this approach comes after the detection of significant financial flows in the accounts of companies that have declared digital marketing services as deductible expenses.

The investigations are based on precise data from monitoring digital activities and processing financial transactions. The controllers found that some monthly incomes exceed 100,000 dirhams, reaching an annual threshold of around 1.2 million dirhams. These amounts contractually place the beneficiaries in the 38% tax bracket.

The audit revealed that hundreds of influencers receive their income through bank transfers or postal orders without declaring it. The administration distinguishes two profiles: those who are unaware of their declarative obligations and those who deliberately evade them. According to preliminary estimates, the regularization notifications could cover 52 million dirhams for the last four years, an amount that could increase depending on the audience of the audited accounts.

The DGI has made the offenders aware of the seriousness of carrying out commercial activities without invoicing, exposing them to punitive sanctions and fines. This offensive has also triggered tax audits against partner companies, some of which were reporting chronic deficits while making significant payments to content creators.