The spectacular renaissance of the spiritual capital of Fès 2026
This is the year of consecration for Fès. Long overshadowed by the effervescence of Marrakech, the imperial city is establishing itself as the flagship destination of 2026. Driven by a vast program of heritage renovation and the reopening of a legendary palace, the spiritual capital of the Kingdom is offering a new face to the world, combining millennial authenticity and ultra-luxury.
While Marrakech plays the "cool" and bohemian card, Fès is betting on historical depth and refinement. 2026 marks the culmination of a titanic work of enhancing its medina, listed as a UNESCO World Heritage Site since 1981, writes the newspaper El Mundo.
Visitors will discover the fruit of a huge restoration effort. From the Tala’s Kebira alleys to the famous Qarawiyyin library (founded in 859), the Fassi heritage regains its luster. A symbol of this renewal: the reopening this summer, after two years of work, of the Fondouk Kaat Smen, a historic 17th century market transformed into a showcase of local excellence craftsmanship.
The Palais Jamaï, the new jewel of the hotel industry
The major event of the spring of 2026 will undoubtedly be the renaissance of the legendary Palais Jamaï. This architectural gem is back in the spotlight as the "little brother" of La Mamounia, the grand lady of Moroccan hospitality.
With its 94 rooms and suites, this new setting promises to redefine luxury in Fès. The establishment is making a strong impression on the culinary side by entrusting its kitchens to the Alain Ducasse Group, with its 21 Michelin stars. The highlight? A rooftop terrace offering a breathtaking view of the old city, promising to become the most sought-after spot in the region.
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