Sidi Ali Dominates Morocco’s Bottled Water Market, Study Reveals

In a study on the brand awareness of bottled water in Morocco, Sungeria ranked the most popular brands on the consumer market by identifying the Top-Of-Mind brands.

It emerges from this ranking that the Sidi Ali brand is the market leader with 51% of citations, while Aïn Saiss and Sidi Harazem are second and third in the ranking with 15% and 11% respectively.

The study also specifies that the market is globally covered by two major operators, who are the owners of the four most consumed brands. These are Eaux Minérales d’Oulmès (Sidi Ali and Bahia) and Sotherma (Aïn Saiss and Sidi Harazem), who concentrate the most market share and are also the oldest on the market.

These waters compete with the market with only two foreign brands, Ciel and Aquafina, the same source points out, adding that two out of 10 brands are table waters, namely Bahia and Ciel.

Regarding the profile of consumers and their region, Sunergia explains in its study that Sidi Ali is very popular among men aged 18-24, 45-54, socio-professional categories (SPC) A and B and residents of the Béni Mellal-Khénifra region. On the other hand, Ain Saïss is much cited among women, 25-34 year olds and graduates (Bac +2).