Ryanair Expands in Morocco with $1.4 Billion Investment, Challenging Air Arabia

Ryanair wants to strengthen its presence in Morocco. The low-cost airline, which has announced the launch of 11 new domestic routes in the kingdom as part of its summer program, plans an investment of $1.4 billion to operate 14 aircraft in Morocco and transport more than 5 million passengers, an increase of 33% compared to the previous year.

The Irish low-cost carrier offers competitive fares for domestic flights starting at 330 dirhams (about 30 euros), competing with Air Arabia which, since its creation in 2009, has managed to establish itself as the leading low-cost airline in the Middle East and North Africa.

However, Ryanair’s arrival on the Moroccan market has forced Air Arabia to review its operational and marketing strategies to maintain its market share. Yet, this entry of the Irish company will allow Morocco to reach 26 million tourists by 2030. This is at least the conviction of the Minister of Tourism, Handicrafts and Solidarity Economy, Fatim-Zahra Ammor.