Royal Air Maroc Partners with UM6P to Launch Digital Innovation Lab

RAM and UM6P will co-develop and deploy innovative high value-added projects as part of this partnership. The two parties will combine their efforts to develop a digital and intelligent component around the products offered by the airline. It is also a question of exploring new innovation opportunities aligned with the strategic and operational challenges of Royal Air Maroc and developing innovative ideas adapted to market realities and international trends in the sector.

The objective of the DILAB is also to allow the two parties to experiment continuously, to test new solutions with a community of users and to develop win-win partnerships with external players, with the support of the global network of the UM6P. The Digital Innovation Lab calls for the mobilization of multidisciplinary skills (researchers, professionals, business teams, development agents, etc.), in areas related to the development of the defined projects.

The Moroccan airline is responsible for setting up this DILAB through the mobilization of human resources. It will provide co-animation and pilot the DILAB platform and its initiatives. Likewise, RAM will be responsible for the deployment of initiatives or projects resulting from the work of the laboratory.

For its part, the UM6P will work to make available to Royal Air Maroc the necessary infrastructure and logistical and human resources for the creation of the DILAB. The university will also support the Moroccan air carrier in setting up digital partnerships with the partner universities of the UM6P.

The DILAB has already launched its first initiative for the development of an operational model for demand forecasting.