Royal Air Maroc Adopts AI-Powered Pricing with Fetcherr Partnership

This partnership comes after the second edition of RAM Digital Open Innovation, a program aimed at developing innovative products and services for the company’s customers and employees. Of the 300 startups that applied in 12 defined categories, and 10 startups selected to participate in the challenge and present their solutions. The winning solutions, like those of Fetcherr, have seduced a panel of judges including the highest executives of RAM. Commercial contracts with the company have therefore been signed.

"We believe that generative AI technology is the future of the airline industry, and we are honored to be recognized by Royal Air Maroc for our unique pricing and inventory management solution," said Roy Cohen, CEO and co-founder of Fetcherr in a startup press release. "Collaborating with Fetcherr and implementing their innovative Generative Pricing Engine (GPE) marks an important step in our revenue management innovation strategy," the Royal Air Maroc (RAM) team in charge of this project will say.

Fetcherr’s GPE is the first industry-based generative AI model that generates the best market dynamics to increase or decrease prices, based on the expected actions of all market variables, the same press release specifies. And to ensure: "This technology enables unique high-frequency pricing, inventory and capacity publishing in a complete system that fully automates processes - from pricing to publishing - to optimize operations, save labor by publishing fares in real-time and support revenue generation."