Richbond Group Unveils $20 Million Aparthotel in Downtown Casablanca

The "Strelysia" subsidiary of the Richbond Group has just inaugurated a first Aparthotel unit in Casablanca. Located on the Boulevard de Bir Anzarane, this furnished tourist accommodation, the construction of which required a total investment, excluding land, of around 200 million dirhams, has been named "Casablanca city center". In total, 96 apartments and studios can accommodate from 1 to 6 people per suite.
The project, designed and carried out by Yamed Construction, aims to meet the demand of clients who, for long stays, are looking for a comfortable setting, writes L’économiste.
The media specifies that the management of this first achievement has been entrusted to the Hotel Company, Adagio, a subsidiary of the Pierre et Vacances Group, specialized in the development of aparthotels internationally.
Operational since July 2019, the hotel unit is the first of the Group to bear the "Corporate Adagio" brand.
"For its operation, the aparthotel employs about fifty graduates from the tourism professions among the graduates of Moroccan schools," Richbond said in the columns of L’économiste.
The "ready-to-live" accommodation is the first tourist accommodation of an investment program of 1 billion dirhams, declined on several units for the next 4 or 5 years, according to the details of the newspaper.
The Richbond Group plans to build other units throughout Morocco, including an upcoming one in Rabat. The project, which will employ around 80 people, will be larger in size and require more substantial investments.
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