Ramadan 2026: How Belgian Supermarkets Are Winning Halal Shoppers

Since the beginning of the holy month on 19 February, Belgian supermarkets have recorded increased activity linked to iftar preparations. According to information reported by Sud Info, Delhaize is now rolling out dedicated catalogues to promote honey, dates and brick pastry sheets. Spokesperson Karima Ghozzi emphasizes that these Eastern products now naturally coexist with seasonal classics, such as Easter eggs, to meet the needs of a diverse customer base.

On Bladi.net : Halal Boom in Belgium: Supermarkets Transform Their Aisles

At Colruyt, the impact is particularly visible in the urban areas of Antwerp, Liège and Brussels. Maria Clara Geurs, the group’s spokesperson, reports a 25% increase in date sales and doubled demand for frozen fruit used in smoothies. The retailer is also testing new product ranges specifically targeting consumers of Turkish origin, including confectionery and halal canned meat, to fine-tune its regional offering.

Discount retailer Lidl is taking a decentralized approach by increasing stocks only where there is a “neighborhood reality.” Walériane Dubois-Decroix explains that these products are introduced on a voluntary basis, depending on the expectations of local managers. In 2026, more than sixty stores are offering fresh halal products, compared with around thirty the previous year, illustrating a notable acceleration of this diversity strategy.

On Bladi.net : Belgian Supermarkets Boost Ramadan Offerings to Serve Growing Muslim Market

Beyond dry goods, the halal meat segment is experiencing structural growth. At Colruyt’s butcher counters, sales volume tripled in one year after distribution was expanded to 66 stores. This transformation in Belgian mass retail reflects deep logistical and commercial adaptation, making Ramadan an essential economic event, on a par with the year-end holidays.