Northern Morocco Tourism Hit by Social Media Backlash Over High Prices and Fake Shark Reports

In their social media posts, internet users have drawn attention to the alleged presence of sharks off the coast, and the rise in prices in cafes and restaurants, calling on the authorities to take measures to combat these campaigns and ensure the tourist attractiveness of the region. These are fabricated shark attack videos and photos of consumption bills posted on Facebook.

Some internet users have called for a boycott of northern destinations, highlighting the rise in prices in cafes, restaurants, hotels and apartments in the region during the summer season. This practice is damaging the tourist reputation of the northern cities and jeopardizing the government’s efforts to promote tourism in the region through the construction of infrastructure. These campaigns would be the work of political actors and aimed at diverting tourists to other cities.