Nearly two out of every three raspberries imported into the United Kingdom come from Morocco

Between July 2025 and June 2026, the United Kingdom imported approximately 18,400 tonnes of fresh Moroccan raspberries. Their value exceeded 132.7 million pounds sterling, or nearly 155 million euros.

The volume increased by only 1.6% compared with the previous season, but it set a new record. Morocco has thus recorded a fifth consecutive year of growth in this market, according to data compiled by EastFruit.

This increase is all the more significant because British raspberry imports declined overall during the same period. Morocco is therefore selling more in a market that is buying less, mechanically increasing its weight compared with its competitors.

The kingdom has occupied first place among suppliers since the 2022-2023 season. Spain now ranks second, ahead of Portugal, Germany, the Netherlands and South Africa.

On Bladi.net : Spanish Berry Farmers Face Pressure as Moroccan Exports Surge

The breakthrough of raspberries contrasts with the crisis facing fresh Moroccan strawberries on export markets. Some of the investment and labor in the red-fruit sector is now shifting toward raspberries, blackberries and blueberries, which are considered more profitable.

From 21.3% to 62.9% in five years

Morocco’s progress is even clearer over time. During the 2020-2021 season, Morocco accounted for only 21.3% of British imports. Five years later, its share reached 62.9% and its deliveries had increased 2.6-fold.

Since the 2024-2025 season, more than half of the raspberries consumed in the United Kingdom have come from Morocco, according to EastFruit. The latest season brought this dominance to an unprecedented level: nearly two out of every three imported fresh raspberries are now Moroccan.

This performance is based in particular on the production calendar. British raspberries are mainly harvested between June and November. During the rest of the year, distributors must turn to foreign suppliers to ensure the fruit remains continuously available on store shelves.

Morocco’s climate and geographical proximity enable exporters to meet demand when British and European producers reduce their volumes. The speed of transport is also a decisive advantage for a fragile fruit with a limited shelf life.

On Bladi.net : Morocco Skyrockets to 4th Largest Global Blueberry Exporter, Challenging Industry Giants

The outlet is particularly lucrative. The British market for red fruit as a whole exceeded two billion pounds for the first time at the beginning of 2025. Its sales are growing by an average of 4.3% per year, and more than 85% of British consumers buy them, the trade magazine Fruit Today also reports.

Raspberries are thus joining the agricultural products with which Morocco is rapidly gaining market share abroad. The kingdom also holds a growing position in blueberries, of which it has become the world’s fourth-largest exporter, as well as mandarins and several fresh vegetables.